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A pet drawn from your photo, who goes to bed when your phone does.

Join the waitlist

Nothing to log, nothing to switch off. Your phone already knows.

A phone photograph of an orange tabby cat sitting on a wooden floor
A phone photograph of a cream puppy in a bow tie, sitting on a pavement

Create your virtual pet from your real one

The same cat, drawn as an illustrated character
The same puppy, drawn as an illustrated character

They move into a room of their own

They sleep when you put your phone down

…and notice when you pick it back up

Every piece in this room is a night you put the phone down.

Night 7

  • Portrait

Night 30

  • Succulent
  • Alarm clock
  • Wooden sign

Night 100

  • Armchair
  • Fairy lights
  • Record player
  • Brass sign

Miss a night and you only lose the number. The things are yours.

Join the Waitlist

Loaf opens to a small group first, and one email is all you will get from us about it.